Use active language
Seek Social has always said frankly that if you want social media participation. Part of this approach involves using “active” language or, more simply, telling the audience what to do& quot; enter the same phrase as& quot; click. quot;(References) Join(References) Registered address:; in your call to action, you will definitely increase the enthusiasm of customers… and social media participation!
Create a sense of urgency
The word “fear of missing”(or “FOMO”) exists for a reason… This is because this phenomenon also exists. Therefore, Seek Social recommends using words that indicate limited availability or the benefits of rapid movement. The words are: Now? quot;(References) today: quot;(References) Soon;, Wait – implant in the audience’s mind the idea of what might be missed, thus stimulating the customer’s motivation. Writing these words in capital letters or bold will only make people pay more attention to the call to action… which is more effective in increasing social media participation!
Laugh at upcoming content or products
Think about driving tests or first dates. Do you still remember the feeling of expectation with those butterflies? Well, there is no better way than to expect with provocative words. If you do well, you don’t need to mention what you are laughing at in the call to action… As long as you know that the “can’t miss” content is in progress, you can create the buzz you want. Instead, it will bring you and your products more social media participation! The second effect is that you can also create FOMOs using summaries. Don’t forget that sneaky previews may mean that no matter what you make fun of, you are too big and excellent to keep secrets… As we discussed earlier, FOMO alone may bring back motivation to customers.
Please pay attention to your statement.
Please don’t misunderstand us. The Seek Social team knows that it is a good thing to promote the advantages of the product. But as long as we call for action, we can take this to another level. By using what we call “your statement” in your call to action, you have given your customers the motivation to act(and thus the opportunity to participate in social media), and have a deep understanding of how your product benefits from an unknown, nameless “someone” they do not know, rather than being an individual.
Sounds simple
Now, the Seek Social team is no longer afraid of excellent traditional hard work. But I frankly admit that we prefer fast, simple and painless work, especially online. So do your clients. Therefore, if you really want to stimulate customers’ enthusiasm and social media participation through action numbers, your call to action should emphasize the simple and direct quality of anything you sell. But this does not mean to dilute the effectiveness of published content. You just promote it, and let it do that thing is “fast and simple”, “intuitive”, “no nonsense”, etc.
Use non technical terms
To maximize the use of social media in your posts, it is important to get as many viewers as possible to visit. So you should try to use layman’s words and avoid layman’s words. However, as mentioned above, this does not mean that products or services should be “silent” and simplify what they can do. You just need to use a widely understood term when doing that… but here’s a warning. If your audience is composed of industry experts or industry people, if you do not use the correct language, it will damage the social media participation obtained from posts and calls for action. Seek Social’s suggestion is to consider the audience and adjust the language accordingly to avoid the “accessible” side.
