Facebook stories dominate real estate
Stories occupy a proud place at the top of the Facebook application. Therefore, like other platforms, Facebook’s story will attract users’ attention. More importantly, when the user scrolls the feed, it is still displayed on the screen. What does all this mean? In short, this means that it is difficult for users to get rid of or forget the story. This is good news for you. Because these two characteristics(as well as the positioning of “frontier and center”) are very suitable for generating social media from Facebook stories!
Facebook Story is one of the social media trends in 2019
Before there was a story on Facebook, Instagram and Snapchat had a “story” function. Statistics from these platforms show that the core concept behind the Facebook story has been welcomed by users. For example, Instagram has about 250 million users using this feature every day… Seek Social has to imagine how much more the number will increase if this feature is transferred to the world’s largest social media user group! No matter what the final statistics are, this will be an audience you can’t miss. In the view of the Seek Social team, this will make Facebook’s story one of the emerging social media trends in 2019(also the source of social media participation)!
Better connection with the audience
Data shows that people today no longer trust companies as they used to. It is not enough to become a company with good reputation and no face… To truly maximize the participation of social media, you must establish contact with the audience from a personal perspective. So Seek Social starts to take you to meet the staff behind the scenes. We don’t want to be one of the unknown organizations… We want to tell you who we are and what all members of Team Seek Social have done for customers. The Facebook story is also very suitable for providing the kind of “behind the scenes” video content we mentioned on the Seek social blog last week. They will let you show people the human side of your organization in a way they can’t get rid of. On the contrary, it will definitely bring you many opportunities to participate in social media!
Easily measure activity
On Seek, one of the characteristics of the stories that attract our attention on Facebook is the analysis suite(which is really helpful for business users). Like Facebook Insight, these tools make it easier to see which posts succeeded based on metrics that are important to you. Instead, you can adjust the content so that the next time you post a story on Facebook, you can better provide the audience’s reaction. This may be social media participation, online purchase, sales inquiry or totally different… The core is the tool to measure and improve the results.
Finally, why does Facebook use Story?
The stories combined with videos and stories create a real gold mine for social media participation. As mentioned earlier, in order to build affinity and trust with followers, it is necessary to tell the story of people in the organization. Video content has proven to generate a lot of social media participation. So the Seek Social team will say they want to try what you can do… But if you want more personalized advice, we will be happy to help! Call 0161761180 or visit the new office.
