Unique
Facebook Story is intrinsically related to the Story function of Instagram and other platforms. Therefore, it is certainly possible to reuse social media content on multiple platforms. However, the important tip of the Seek Social team about the Facebook story is that this is not always a good idea. In order to maximize Facebook’s involvement in the story, you must consider the natural characteristics of each platform. In short, reuse social media content at the right place and time, but don’t force it
Brand centric
With Facebook, filters, screen text, etc. can easily be added to your stories. It’s easy to ensure that your social media content is consistent with your brand’s existing image. For example, Seek Social can use blue filters and other similar elements to match the content and overall appearance found in logos, websites, etc. Another advantage is that content can be distinguished. Stand out and make it easier for people to identify content, either as part of your brand or as your brand itself. Put it all together and you’ll get great Facebook participation!
Create interesting time sensitive social media content
The Facebook Story only exists for 24 hours. So the next important tip for us to use stories to participate in Facebook is to use it! Seek Social thinks the best way is to create “FOMO” or “fear of missing”. For example, time limited competitions, prizes, short-term discount codes, etc. will attract the attention of the audience. To maximize participation, it is recommended that these posts be used as a general function of social media content. But don’t forget that the exact date and time also need to change constantly! In this way, people know that good things are on the way, but they are not sure when they will happen, so they will keep looking back… This will bring you traffic and Facebook participation opportunities!
Provide an unforgettable experience
Keep in mind that one of the biggest hints of the Seek Social team about the Facebook story is very common. Whether you use video or images, Story will create unique social media content, mix photos and video content together, and provide a longer and richer guide for large-scale publishing. All this means that the next time you take customers and fans to the backstage or show big products, you will give them a more unforgettable experience. And Facebook participation is more likely!
Not just focused on promotion
Of course, self selling should be a core part of social media marketing strategy. However, the following Seek social Facebook participation tips remind you that they cannot be the only content you publish. As you mentioned in the tips of Facebook and other platforms introduced on your recent blog, don’t forget that customers and fans also want to know business from a more personal perspective. Join the company’s historical milestones or celebrate employees’ birthdays(for example, what Seek Social has done recently). Video editing or industry news of business related activities you have participated in are also useful. These posts will help maintain the diversity and relevance of your social media content, and will also provide the personal touch your audience craves!
Use multiple sounds
Facebook stories essentially provide additional channels available on the same platform. Therefore, it is very useful to try new things or other expressions of social media content. Seek Social calls it your “voice”, but you can have one or more like impressionists! In fact, distinctive sounds are useful because they resonate with other audiences. You can even consider cooperating with relevant online influencers… It can add extra weight to what you say and guide their audience to pay attention to your content. In short, using various voices can increase your overall audience and attract more people to provide you with opportunities to participate in Facebook.
