For famous brands, all five senses including ears can perceive design, and the psychology of emotional sound design is still an important part. Especially in the best car and watch brands, all clicks and rumbles are opportunities to cause emotional reactions. This “auditory evoked emotion” has become a kind of recognizer, almost as unique as the fingerprints of many brands. This, in turn, is a reflection of the unique craft and depicts a comfortable and relaxed picture. Create an all inclusive sensory experience, achieve differentiation, exclusiveness or mystery, and align it with the overall tone of the brand, which means that a small part of these auditory arts has a great impact on the overall feeling and impression of the brand.
although it is the same thing to make audio footprints of products, can a person’s voice naturally achieve the brand investment of millions of dollars to hire the work of audio engineers and psychologists? Opera bel canto soprano or Targa plaster. He explained: “Each of us has a song that immediately makes us have certain feelings. In neuroscience, music and other sounds have the ability to induce feelings that affect our emotions, improve our attention and intelligence, which has also been well proven. Then why can’t sound have the same effect?” This is a good question. I want to answer one.
In addition to her voice, Natalia’s archives provide credibility for this hypothesis. At the age of 34, she learned vocal music, opera and classical music from an early age. Her mother tongue is Russian, Latvian(the official language of Latvia) and English. She often performs in Italian, German, French and Latin. For fun, when she was studying for her master’s degree in the Netherlands, she began to talk in Dutch. Do you want to ask for a music degree? no Natalja decided to complete the Master of IT Engineering in robotics after competing for a bachelor’s degree in lead singer performance and a second degree in information technology. At the same time, he is a full-time member of the choir of Latvia’s National Opera House. Ballet: “The job is stable, but I earn very little money in the opera house. I know that at least I should have a backup job to pay the bills.”
I first heard that Natalja was at the birthday party of opera fan UHNW customers. His wife really found her. Later in the chat, my client kept talking about Natalia’s technology. Although she does sound magical to my untrained ears, I am more interested in the enthusiasm of my clients. A few months later, I took part in a business event where she happened to be performing. I was surprised that the opera singer could not only attract the attention of the room, but also some men and women on my desk were wiping their tears. When I asked them if they had heard of her before, or were opera fans, I was surprised to find that their answer was “no”. When I drove home, I found her humming her Aria. I have been to the Opera House in Boston and the Metropolitan Theater. They were very pleasant experiences, but they did not leave such an impression. At that time, I realized that there was more in the voice. I must find out. I contacted Natalia and studied for several months to change my dialogue and learning about opera.
She said confidently: “Opera is the last extravagant self indulgence of music.” Critics argue about the relevance of music to society. Opera houses try to attract new and diverse audiences through educational programs and “opera is a sport for all”. But it is not for all. And those who like it always receive better education and become richer. Deep and serene. “She is right again. But what is interesting is that it is not a problem for people to go to the opera to become elites. This means that the benefits and advantages of listening to opera and classical music for the nervous system include better attention and higher IQ. What is applicable to life is better done in school and work.” This means that science supports this. Interestingly, the same characteristics that self anointed progressive critics value in society are very similar to those required for opera appreciation. Rich appreciation of cultural diversity, open learning of diverse cultures and societies, and mastery of art forms. So why hate all operas?
Natasha said: According to his experience, it is a hesitant attitude to change both sides’ view that opera is “elitism”, and laymen need to make some efforts. “Americans prefer to say that they don’t like opera. The most common reason I hear is that they don’t understand this language. I can’t help but say a word. I’m sorry, there are many children in Italy, France and Germany who know opera very well. They want to have a more global awakening or learn language, If you want to concentrate on reading, translate. Natalia joked: “She can’t see the difference between pop music and opera.” I think opera audiences usually prefer dedication and fraternity. Artists and fans of other genres carefully demonstrate wealth and excessive luxury life, which is what people aspire to, which is very good for people. Appreciate an Italian lyric poem outside Italy, and suddenly you become a bourgeois elite. I just don’t know “.
Now I feel much better about watching opera, but the question remains why Natalia’s voice can resonate with the people I observe. Natalia soon praised the composer. “The difference between opera singers and pop singers is that in opera, the singer is part of the composition and score. The singer is the voice of the composer. Our role is not to be our own voice, but to put our own unique rotation on it. Concerts may have such a space, but if there is an artistic truth, that is It’s your job. Therefore, when all the notes are correctly executed, the feelings that the composer wants to express are also the feelings of the audience. “She continued.” If we look at your example, the bell of the world’s best grandfather watch will be copied to a luxury car. If you use the same tone in Toyota’s audio system, it seems no problem, but you are still not in Rolls Royce. Mechanics is just not comparable. The sound is the same. Many people graduate with degrees in opera performance. This is a certificate and cannot be compared. Qualification, which does not mean that you have any technical expertise in songs. I carefully executed and coordinated the notes in the desired way. So you’ll see how people react. ”
Is there a perfect pitch when tuning? Let me ask. “Absolutely,” Natasha replied with a smile(it was a joke for all music students). Yes, of course I like it.
When we talk about famous brands that stimulate all senses, I cannot ignore this fact. Getaria is also very beautiful. This is quite different from any stereotype in the opera Fat Women. What I know is her symbolic modesty. She thinks genetics helps her to help herself. My mother and grandmother are both beautiful women, so I feel very lucky. When it comes to fitness, I exercise every day, just because I am not comfortable. My husband likes a sexy wife, which makes him very happy!
Joking to say, I think opera also contributes to family romance. Natasha said excitedly that this is the perfect time for an opera singer. “Yes!” Until I can say that I don’t need to answer, “Another advantage of opera in psychology is that it helps me to get emotion easily through emotional connection with music.” Natalza’s husband interrupted my conversation for the first time. He always sits quietly on the skateboard in the corner of the room, tapping the keyboard. “If you haven’t seen her Spotify playlist yet, you can broadcast it for several days in” Between the Sheets “.” He raised his eyebrows, nodded up and down when his dear friends gave you serious life advice, and said: “You’re welcome.” Of course, I didn’t actually say “thank you.” He accepted his suggestions and experienced the results. Thank you, good teacher!
Intelligence and technology improved. If Natalja is a luxury, his marketing team can easily carry out marketing activities around these two features. In the field where the experience of type products and installable programs is part of the definition of luxury lifestyle, the ultimate boundary of true luxury may be the self-management of the sounds around us. Sound arouses emotion, stimulates neurons in our brain, and makes us fall into the silence of music, decadence and special romantic sadism of the previous era. This is unique to opera. In my experience, this talented soprano created this unique style.
